Betfair

UK gambling company Betfair wanted to use content to attract new customers. I designed and created websites, micro-sites, newsletters and blogs around betting markets. The golden egg in betting is to rank number one on Google for The Grand National horses race. I wrote blogs around the subject and guides for spread betting, which built on my previous work in gambling and finance.

I also identified other opportunities, specifically around betting on TV shows and political events. Working closely with SEO, I created micro-sites and campaigns. It went very well, gaining thousands of new sign-ups.