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Evelyn Partners
Printed guides
Insights, News & Events
White Papers and Reports
Lead Editor & Content Designer
I was lead editor and content designer for all copy across the company's main site and two brands - Evelyn Partners and Best Invest. I edited and was the final eyes for all copy created for the company's features, reports, printed guides, adverts, social media, copy for newspapers and newsletters, including the CEO's newsletter. I managed the content calendar, mentored writers, developed the tone of voice and style guides for two brands, and helped subject matter experts write thought leadership articles.
I was the lead editor, content strategist and content designer for a UK-based wealth management and professional services group. I oversaw copy produced by five in-house writers, external stringers, subject matter experts and thought leaders.
I worked with product owners and multi-disciplinary teams to improve workflows, ensuring that content was consistent, timely and delivered a great user experience aligned with business objectives.
I edited the CEO's newsletter, designed and wrote thought leadership articles and explored new content streams.
I worked in discovery on taxonomies, content structure and content automation. I created style guides fro two brands and briefs for writers, oversaw tone of voice, SEO, Consumer Duty and compliance. I proofread everything.