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BT
Building BT.com
Case Studies
BAU, Blogs and News
I've worked on a number of projects for BT, as content editor, content designer, writer and in production. I've been part of collaborative, multidisciplinary teams on BT’s digital transformation and migration projects.
One role involved migrating content from BT Global to BT.com. The old site was no longer fit for purpose. The new site would align messaging and optimise user experiences across the company's products and services. I worked in discovery with UX & UI designers, SEO and branding to develop the site's structure and optimise user journeys across a range of content management systems.
I supported product squads and tested functionality, took part in daily stakeholder management, using data-led decisions to increase efficiency and improve the user experience.